News update Telecoms and ICT in Africa – Issue No 71 on 11 May 2001

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SOUTH AFRICA - HOW MANY USE WEB SITES AND WHO ARE THEY?

11 May 2001

South Africa is the largest internet market in sub-Saharan Africa. The release of a survey by Nielsen/Netratings illustrates the increasing importance of its users. Arthur Goldstuck looks at what the available research is able to identify: most used sites and patterns of usage. The socio-demographic data provides useful clues about what may happen in the rest of the continent. South Africa would probably provide Internet researchers with an ideal case study on the demographic patterns of internet use in developing countries. Because of the large disparities in socio-economic levels, internet access is directly associated with economic access. As such, most…