Seasons Greetings from Balancing Act

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Seasons Greetings from Balancing Act

19 December 2018

Dear readers, viewers, contributors and advertisers   If 2017 was a tough year, 2018 has not exactly been a bed of roses. There are still macro-economic pressures in key markets but there have been positive developments. Four mobile operators now have a Digital Playbook After several years of not being clear about what they wanted to do about digital content and services, at least three of Africa’s major mobile operators – MTN, Orange and Vodacom - now have a clearly articulated digital playbook. To show how central this is to its core business, MTN has now set itself a target…