News Update - Telecoms and ICT in Africa - Issue No 1062 on 15 October 2021

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African UX user research study throws light on the continuing challenges for digital transformation

15 October 2021

A recent study from a Pan-African research and design agency throws some interesting light on how companies with digital products and services investigate their users. Russell Southwood spoke to Yann Le Beux, YUX co-founder and its UX Analytics Manager Elizabeth Akpan about what the study shows. UX (User experience) is the door through which users pass to make use of digital products and services. No matter how good the idea, badly designed interfaces and processes will lead to failure. UX in Africa has its own set of challenges including language and literacy levels; how well users understand their device’s capabilities;…