SA’S MAIL AND GUARDIAN AND ANANZI FORM ONLINE ALLIANCE

Digital Content

The Mail & Guardian Online and Ananzi have formed a strategic online content and advertising alliance. M&G Online will provide Ananzi with a breaking news and feature news feed for the search engine’s homepage and news section. The deal also includes an advertising revenue share agreement. More initiatives between M&G Online and Ananzi are in the pipeline, they say. Matthew Buckland, editor of M&G Online, says new options are being considered. "Together with M-Web, M&G Online is considering a new paid-for content strategy and weighing up the associated pitfalls and advantages. Considering the lukewarm reception it has received overseas - with reported user conversion rates of only about 1% - we are approaching the model cautiously".