Despite the approaching privatisation, TELMA is continuing to give priority to putting in place new technologies, according to a report in midi-Madigaskari. It has launched ADSL and is now rolling out its new GSM service. The latter had attracted 4,000 subscribers by the end of May 2003. Larger towns and regions such as Farafangana, Mananjary, Sainte-Marie ,Nosy Be, Vohémar, Antsohihy , Ambatondrazaka will be among the beneficiaries of the new service. More than 50 "GSM publiphones" will be installed. Maintirano will be connected by 22 February and Toamasina and d’Antsirabe by the end of the month. The CEO of TELMA Mamiharilala Rasolojaona reiterated the strategic need for the company to privatise in order to operate in the mobile field.