Ghana: Q1 report from regulator NCA shows new entrant Zain’s ARPUs at only US$3
According to Ghana News Agency, the First Quarter Report of 2009 from the country’s regulator NCA shows that MTN’s ARPU $8.00 per month, Tigo’s $5.30, Kasapa’s $4.70 and Zain’s only $3.00. The figure for Vodafone was not available. Vodafone and Tigo have stopped charging post-paid subscribers line rental fees.
New entrants always take a financial hit as they enter the market. Orange Kenya announced a US$2.67 ARPU at the end of last year which it says is now improving. Zain must be hoping that its ARPU will go up in the coming months. However, Globacom’s Glo has also just entered the market so a pick-up in ARPUs may take longer. The only light at the end of the tunnel from the operators’ point of view is that the regulator has announced that it will not allow any more new entrants into the market.
MTN is the market leader with 6.8 million subscribers has 54 per cent of the 12.64 million mobile phone users in the country. Tigo with 2.9 million subscribers has a 23 percent market share. Subscriber figures from other operators are as follows: Vodafone (1.65 million), Zain (890,000) and Kasapa (400,000).