US computer firm scores a World Cup deal in South Africa
A computer company based in Birchwood has secured a deal in South Africa ahead of the country hosting next year’s World Cup. J2 Retail Systems, which makes PC-based touchscreens and LCD touchscreens, has secured a deal with Star POS South Africa for the distribution of goods in the whole of southern Africa.
And the new geographical market for the Clayton Road company is set to be a success ahead of the tourism boom expected to hit the country when the World Cup starts this time next year. Moray Boyd, co-founder and managing director of J2 Retail Systems, pictured, said: “The South African market is very focused on leisure and hospitality through its extensive tourism industry.
“The 2010 hosting of the football World Cup will bring increased demand for point-of-sale systems in both these sectors and in retail.”
Christina Fielvard, J2’s business development director EMEA (Europe, Middle East and Africa), negotiated the deal. She said. “We have been impressed by the professional nature of Star’s activities in South Africa and we believe that this new partnership will bring benefits to both parties as well as to the retail industry itself.
“Star’s understanding of the local market bodes well for both companies going forward.” Ernie Boardman, managing director of South African-based Star, added: “For some time we have been searching for this type of hardware and are excited about this new relationship.”