Nigeria Hits Over 1.2 Million Mark On Facebook

Digital Content

Nigeria's population on Face book has hit over 1.2 million marks as at March 2010. Disclosing this recently during the launch of Facebook in Nigeria, the Managing Director and Chief Executive Officer, Wild Fusion, Mr. Abasiama Idaresit said, great deal of opportunities abound for Facebook advertising in Nigeria .

Wild Fusion, a digital marketing firm that specializes in online media sales, social media engagement and web analytics services has been granted exclusive rights to media display possibilities on Facebook. The rights cover all Nigerian-facing homepage inventories on the world's greatest social media platform - Facebook.

According to him, "Face book is really very popular among Nigerians and it may interest you to know that the population of Nigerians on Face book is one of the highest on the continent. From the latest statistics, we got from Face book, Nigeria is among the top three most visited sites by Nigerians and the most popular age demographic globally is 35-49."

According to a BBC programme "Superpower", the Nigerian internet population stood at about 24 million people in 2008, this statistics also aligns with the International Telecommunication Union (ITU) estimate for Nigeria.

Idaresit said, the data places Nigeria as Africa's biggest internet market (audience), dwarfing South Africa and Egypt. Internet offers a great platform to reach millions of Nigerians with amazing targeting possibilities including age, gender, interest and behavioural targeting.

Looking at the internet population trend, Idaresit said he foresees an increase in the size of the online audience in Nigeria . He is optimistic that with better infrastructure including the launch of the two fiber optic submarine cables and other technologies, there should be a drop in internet subscription charges and an increase in penetration in the country. "Digital marketing plans should now become a part of the overall consumer engagement plan".

Throwing more light on the services rendered by Wild Fusion, he said other opportunities exist on MSN, BBC (mobile and web) and adding that the organization also offers services on the Google platform which includes search, display and analytics services. "The Facebook self-served ads would still be available for everyone though they have a lower click-through rate and are much cheaper. The higher value engagement ads such as the Facebook Video engagement ads (a company can have his TV commercial on members homepage) Event Engagement Ads (best for events and programmes), Rest-of-site Ads, Poll Engagement Ads and Virtual Gift Engagement Ads would be handled by our professionals.

It would be recalled that Facebook was officially launched in Nigeria on April 30, 2010 at the Protea Hotel, Ikoyi. The launch focused on enlightening the public about the advertising opportunities available on the Facebook platform such as Engagement Ads. Engagement Ads encourage members to interact with the ads by leaving comments, sharing virtual gifts or becoming fans. To combat the currently dismal click-through rates of traditional advertisements, these features emulate widgets and encourage users to increase member adoption, viral growth and brand interaction.