IOL Launches Shopping Portal in South Africa

Digital Content

Independent Online (IOL) recently launched a shopping portal enabling access to over 600 South African e-retail sites at the click of the mouse. Hosted and maintained by Jump Shopping, one of South Africa's biggest online shopping search engines, the portal enables instant comparisons between products and prices through its comparative search facility.

Comments Albert Bredenhann, MD of Jump Shopping, "Enabling IOL Shopping [] will increase the visibility for online merchants in South Africa, and this will have a direct effect on the annual e-commerce turnover here."

According to IOL 's Giuseppe Clementi, as broadband operators continue their service roll out, South African online shoppers are increasing so fast that their annual spend in cyberspace has almost reached R1 billion. With a choice of around 700 online stores in this country, their e-sprees continue unabated, despite the tightening economy.

(Source: Biz-Community)