Uganda: Gorilla Web Campaign Raises Sh120 Million


An Internet-based gorilla marketing campaign, launched six months ago, has raised $60,000 (about sh120m), a Uganda Wildlife Authority (UWA) chief has said. The acting executive director, Sam Mwandha, said is expected to raise $500,000 (about sh1b) more.

 On Monday, Hollywood stars Simon Curtis, who tracked gorillas last year, and Corey Gibson, together with Ugandan musicians Maurice Kirya, Isaiah Katumwa, Cindy and GNL Zamba, began an expedition to Bwindi Impenetrable Park to record a documentary in support of mountain gorilla conservation.

Gibson said the documentary would spread awareness about the beasts. There are only about 780 mountain gorillas in the world, located in Uganda, Rwanda and the Democratic Republic of Congo. Of these, more than half live in Uganda. The group will also engage in community activities, particularly natural resource-based ones near Bwindi.

UWA, with the support of a United States Agency for International Development-funded project, have created partnership among different stakeholders to promote conservation and tourism.

Meanwhile, a documentary on mountain gorillas used in the Friend A Gorilla Campaign in 2009 has won second place in the prestigious Tour Film Brazil International Tourism Film Festival, according to a press statement. The documentary starred Curtis and another hollywood big name, Jason Biggs.