World Cup provides huge boost for Sport24 and Supersport sites but others were losers

Internet

The 2010 World Cup gave Sport24 and Supersport a massive boost in traffic, but not everyone benefitted. The 2010 World Cup brought thousands of international visitors to South Africa, but despite this increase in tourism, the impact on local Internet traffic was uncertain.
Some industry players predicted that local Internet and website traffic will slide to levels typically seen during the December holidays while others felt that the influx of tourists would boost local traffic.
The latest Nielsen Online website statistics showed that there was in fact no significant slowdown or growth in local website traffic which is possibly an indication that the influx of international visitors cancelled out the effect of school holidays.  In June local OPA registered websites attracted 20,481,203 unique visitors, a decline of only 0.85% from May.
Not surprisingly, the two biggest benefactors of the 2010 World Cup in terms of June website traffic were Sport24 and Supersport.  In June Sport24 showed an impressive 86% growth compared to the website’s traffic in May while Supersport showed a 24% growth over the same period.
The following table provides an overview of the largest websites in South Africa according to the latest total traffic report from Nielsen Online.

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Website

Unique monthly visitors

News24

2,793,717

MSN

2,027,169

Supersport

1,903,635

IOL

1,780,591

Sports24

1,399,034

Football365

1,307,970

TimesLIVE

1,289,904

Hotmail

1,271,995

MWeb

1,030,652

MyBroadband

835,285

It should however be noted that only OPA registered websites are listed in the Nielsen Online report, and to get a rough idea of which websites are the most popular among South African Internet users Alexa’s country statistics can be used.
According to the latest Alexa rankings the ‘Top Sites’ in South Africa are:  Google, Facebook, YouTube, Yahoo, Twitter, WikiPedia, Blogger, Gumtree, News24 and FIFA.