Nigeria: Etisalat Records Four Million Subscribers, Re-Launches Easy Starter


In less than two years of operation, Etisalat, the last entrant into the Nigerian GSM market has hit the four million subscriber mark, and it is itching to become the mobile market leader in no distant time.

Chief Commercial Officer of the company, Wael Ammar, gave the hint while launching a repackaged all new Easy Starter into the market. The Easy Starter package is the flagship product of the company designed for the mass of the innovative company's customers. The recharged product includes new features such as 'You & Me,' Bonus on Incoming Calls, Homezone and the Receiver Pays.

The You & Me allows customers to register a preferred Etisalat number as their 'You & Me' number and enjoy N300 worth of free minutes to the number every week, when they recharge with just N200 per week.
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The Bonus on Incoming Calls feature offers subscribers one free minute for every 3 minutes of calls received from other networks within a month. Homezone comes with instant 20 percent discount in any location the customer chooses, especially locations where they spend most of their time doing businesses, while the Receiver Pays allows the customer to make calls without having credit on the phone. The call recipient pays the bill. Explaining the qualities that have contributed to making the all new easy starter a much better proposition for its subscribers and potential subscribers, Director, Products and Services for Etisalat, Lucas Dada, said a subscriber must recharge at least N200 in a week and get the 10 free 'You & Me' minutes, and that subscribers need to register their 'special' number by simply dialing 233 1 08xxxxxxxxx# (the preferred number) to register for free.

For the Bonus on Incoming Calls, Dada said the one free minute for every 3 minutes of calls could be accumulated over a period of time within the same month and the 1 minute bonus can be used to call any other network.

While highlighting the rationale behind the recharged product, the Ammar said that the company constantly seeks new ways to ensure customer satisfaction hence its decision to review the product and load it with even more unique offerings all for the benefit of its teeming customers. "We constantly review our products with a commitment to always raise the bar in our customers' satisfaction. We are confident that the all new Easy Starter will surpass the expectation of our customers", Ammar explained.