New mobile operator to launch in Tanzania


Hits (the trading brand of Excellentcom Tanzania Ltd) will launch on Monday 30 August and is pitching itself as a converged operator offering voice, SMS and data services. However , it will primarily seek to get mobile subscribers in what is now a very crowded market.

The Chairman of Excellentcom Tanzania Limited, Abdullah Mwinyi said that Hits Tanzania was now in the final stages to go live and the company will roll out a nationwide coverage by early next year.

ExcellentCom CEO David Charles said that according to Tanzania Communications Regulatory Authority (TCRA) 2010 March report, the cellular market in Tanzania has a penetration of over 40 per cent. He quoted another report that predicts that penetration will rise to 60% by 2012. He said that he would be looking for synergies and strategic partnerships with other operators over network infrastructure.