Orange Kenya to Launch Money Transfer Service


Nairobi — Telkom Kenya's Orange will today unveil a mobile money transfer service, a move expected to add to the growing rivalry in the telecoms industry at a time when revenues from the voice segment has taken a hit.

When contacted, the Telkom Kenya management was unwilling to reveal more details of the service before the launch, although chief executive officer Mickael Ghossein in an earlier interview, said it will be 'unique'.

"We have taken long to launch it because we didn't want to replicate what is already in the market," he said.

The service was initially set for launching in June this year, but had not received the necessary approvals.

Mr Peter Wanyonyi, a telecoms consultant, says the Kenyan voice market has largely flattened in terms of revenues and the money is going to be in value-added services and data.

"In the former, Safaricom is the clear leader with M-Pesa. In the latter, Kenya still suffers through bogus data services as a result of poor focus by the telecom giants," he adds.

Orange becomes the fourth operator to offer mobile money transfer services.