First Mobile Directory Launched in Namibia

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Namibians can now access, locate, obtain contact and product details via the first mobile directory in Namibia,

The directory was introduced six months ago and since then has registered over 100 companies in order to facilitate consumer communication with business entities. It was launched on November 11 at Nice restaurant in Windhoek.

Due to affordability (free for consumers without considering mobile service provider's charges), accessibility (via the internet or text) and its user friendly interface, the telephone directory was described as "innovative" by one of the directors, Ebson Booysen.

"We have moved from the industrial age into the technological age hence we have to optimise our businesses. Knowledge is power, so the easier your consumers know about your product, the easier they can locate and do business with you," said another co-director, Willem Hough.

This suggests that businesses can register and as such, their business will be advertised and contact details will be made public via the mobile phone.

The company is 100 percent Namibian and is registered to Ebson Booysen, Nigel Hill, Albertus Kangandji and Willem Hough. It also has its sights on growing to such a scale that it will be able to register a host of companies in the SADC region.

The service is free for consumers worldwide. However, businesses are charged a once-off N$200 registration fee and a monthly fee of N$100, while organisations with many branches also pay the stipulated registration fee but with a reduced monthly fee of N$75.