Telecoms Rates, Offers and Coverage
- India’s Bharti Airtel has announced that it plans to expand the coverage of its new Madagascan subsidiary’s mobile network by around 25% in 2011 in a bid to draw in new customers in rural regions of the country. Bharti is introducing a money-transfer service in Madagascar to cater for an increasing demand for financial services in the country. The new service echoes similar offerings from other local mobile operators such as Orange Madagascar and Telma Mobile, and Bharti is very confident in the potential uptake for such a service.
- Ghana was home to more than 16.779 million registered mobile phone subscriptions at 31 Oct 2010, up from around 16.031 million in January, vastly outstripping main lines in service which stood at 317,216 at the same date.The NCA’s data shows that MTN Ghana led the mobile market with 8.489 million customers, a market share of 49.66%, ahead of Millicom Ghana’s Tigo unit which had 3.870 million users. Meanwhile, third placed operator Vodafone (Ghana), the mobile arm of the national fixed line PTO, had amassed 2.582 million mobile users, equivalent to a market share of 15.10%. Airtel Ghana, which launched commercial services in December 2008 under its previous brand Zain, had a 9.36% market share (1.600 million), while Kasapa Telecom – recently rebranded as Expresso – had 236,605 users, compared with a low of 204,238 in June this year.
- Mobile phone companies have raised the stakes in the scramble for customers with airtime offers allowing subscribers to make unlimited calls for a period after topping up with a set amount. Airtel on Thursday became the latest to introduce such an offer, letting subscribers make unlimited calls within its network after topping up with Sh40 daily. This follows a similar move by Orange, who last Friday introduced a permanent offer for Orange wireless subscribers to make unlimited calls from 7pm to 7am at a cost of Sh100 per month.