Tigo and Alcatel-Lucent - Ghana
Alcatel-Lucent and Millicom Ghana Ltd, under the brand of Tigo, one of Ghana's mobile network operators announced a strategic partnership to introduce the first permission- and preference-based mobile advertising service in Ghana. The innovative new service, Tigo Ads, is based on the Alcatel-Lucent Optism mobile marketing solution and enables Tigo’s customers to opt in to receive targeted promotions on their mobile phones. Subscribers can share information with Tigo about their preferences and receive interactive text messages containing important news, promotions, discounts and exclusive offers from their preferred brands.

Airtel and Morvitu – Madagascar

Movirtu, a provider of Mobile Identity Management (MIM) solutions to wireless telecommunication service providers, announced a contract with Airtel Madagascar to implement the Movirtu Cloud Phone services nationwide in Madagascar. The main channel for purchase will be the Village Phone Operators (VPOs) with whom the service has been piloted. Airtel has a stated goal to attract new subscribers from rural areas in Madagascar. 70% of rural consumers do not have access today to mobile. Cloud Phone and its associated mobile payment and information services will target those on between $1 and $2/day and in rural areas at a highly competitive price.