South Africa: MTN Traveller in global partnership
MTN Traveller and Hotels.com have entered into a global content interface partnership, to provide a mobile travel-planning solution, while also promoting local tourism.
MTN Traveller was launched in November last year, together with MobiRes, as a travel.mobi bookings portal that provides access to accommodation, airfare and car hire options. The new partnership with Hotels.com will expand the variety of choices available to users.
Chief marketing officer of MTN SA Serame Taukobong says: “As a result of the partnership with Hotels.com, MTN Traveller will be in a position to offer its local users access to 132 000 accommodation choices in 213 countries around the world, directly from a cellphone interface.
“While MTN Traveller provides a simple and effective mobile solution for South Africans to access the world, it is also focusing on bringing the world to SA by actively promoting the local tourism market with South African Tourism to the global arena,” says Taukobong.
MobiRes MD Fraser Gregg adds: “Mobilisation has evolved from simply providing the market with the ability to communicate with others on the go; it now provides the market with the tools and means to do business and access mobile business systems on the go.”
MTN Traveller is not network or handset specific and does not incur any booking fees.
“Consumers who are registered with the service, have the tools conveniently, efficiently and securely loaded on their cellphones, and are able to simply scroll through the MTN Traveller menu to search for, reserve, pay for and confirm travel and other lifestyle bookings anywhere across the world, at the touch of a keypad in the palm of their hand,” states Gregg.
“Mobile is one of the fastest growing areas of the industry, particularly in SA, and we are very pleased to be joining with MTN on this new initiative,” said Hotels.com president David Roche.