iNamibia creating some unique online opportunities for brands in Namibia


117% traffic growth - the fastest in Namibia, the fastest-growing Facebook fan page in Namibia, in the top five biggest local websites in Namibia within 3 months.
This was the performance of in Q1 of this year after the 15 January launch. The strong growth has continued into Q2 with iNamibia now being the third biggest site in Namibia already.

iNamibia's aim is simple. Create a world-class online portal for Namibia; make information and access to all kinds of information easier, concise and cool. iNamibia is a central aggregation point or portal where every Namibian or any other visitor interested in the country and its people and the events that make waves there can find what they want.

Anything from the latest breaking news to listening to the latest release by their favourite Namibian artists. We are creating the one digital destination where every Namibian should go daily.

It claims it is a site “by Namibians for Namibians about Namibia”; its editorial angle is fresh, fun but accurate - and it claims a very diversified audience in terms of demographics.

Peter Mietzner, the editorial powerhouse behind iNamibia's success states: We are really blown away by the uptake and success. The best reward is when we get those emails, letters and pats on the back from our readers who compliment us on our initiative.

When asked how this growth is possible with a small really team and limited budget, Johan Nel, CEO and founder of Umuntu Media, the holding company for iNamibia, just smiled and said: "It's actually easy and great fun doing it. There are three main pillars to this and when your focus on those and ensure they are spot-on, you start seeing results.

Umuntu Media is an entrepreneurial start-up founded and funded by Johan Nel and eVentures Africa Fund (eVA Fund).Umuntu Media has reserved numerous other icountry portals across Africa and will be rolling them out during 2011. For instance, is also live already and showing exactly the same brilliant growth as its sister iNamibia.