Etisalat Zantel, EMS to launch apps store in Tanzania

Digital Content

Etisalat has partnered with smartphone company EMS to develop a new mobile application store for Blackberry customers. Launching initially in Tanzania where Etisalat operates under the name of Zantel, the move is a first for Sub Saharan Africa.

The Zantel Blackberry app store will give customers access to a wide range of content including entertainment, games, Instant Messaging, social networking, news, weather and working tools such as word/ calendar.

Mr. Essa Al Haddad, Group Chief Marketing Officer, Etisalat, said, "Zantel was well known in the Tanzanian for providing innovative products and services. Innovation is of prime importance when we select and develop strategic partnerships."

"We will be encouraging young Tanzanian developers to design mobile applications that are exciting and engaging for our African customers. By sharing with them the latest in software development tools will can help grow local talent and provide new commercial opportunities for them," Al-Haddad added.

Zantel Chief Commercial Officer, My Norman Moyo, said, "The Tanzanian and wider African market had a growing demand for BlackBerry applications. It's never been easier to develop applications for BlackBerry smartphones, and we look forward to seeing the rich catalogue of personal and business apps continue to grow."

Mr. Babar Khan, EMS CEO, reinforced the partnership's potential to innovate and grow the Sub Saharan African market, and at the same time provide customers far greater choice and personal customization.

Khan stated, "This will be a rich content experience for BlackBerry users. The portal will enable them browse for the apps and ringtones of their choice and download Tanzania-specific content such as the latest relevant news from trusted African publishers."