SA’s Cell C unveils new data products


South Africa’s third largest mobile network, Cell C, has unveiled another new range of competitive data products, a development that would make millions access data on their mobile phones.

The introduction of new data products is targeted at a lower rate for customers that are light Internet users consuming 1GB per month product, about 12GB over a year.

Announcing the development on 4 October 2011 Cell C Head of Marketing, Simon Camerer, said customers with 24GB over a year cost them R2 999 (about US $369) with a speed stick capable of downloading speeds of up to 21.6Mbps included without a device.

Camerer said Cell C had last year worked hard and invested heavily in the roll out of its HSPA+ 900 network, which boosted both cellphone and Internet network penetration. Among others, Cell C came up with promotional offers starting with prepaid and later contract versions.

Camerer said the new range of products would be available on 1 November 2011 and would replace promotional offers. “Cell C fundamentally changed the mobile data market when we launched our initial data prices.

“We have seen tremendous uptake of these packages and customers have endorsed our top class network speeds and prices.

“While our promotions are at an end, we are proud to announce that our new data products are still exceptionally competitive,” said Camerer.

Camerer said the new prepaid data products at Cell C would expand the selection of prepaid products available to its customers giving them far more choice and control over their data needs.