26% Growth in African Mobile Advertising Market

Digital Content

Mobile advertising agency, InMobi says that mobile impressions grew by 26% over the past quarter across the African continent.

This means that Inmobi now serves 15.4 billion quarterly impressions, up from 12.2 billion in the previous quarter.

Isis Nyong'o, Vice President and Managing Director InMobi Africa confirms that "This latest data shows a steady growth in the African mobile media space. As more people on the continent start to use web-enabled phones, these numbers are sure to increase".

Key highlights of the Africa data include:

    * The Nigerian market remains the fastest growing market on the African continent, followed closely by South Africa.
    * Nokia still holds the majority of the share impressions despite 0.5% decrease in impression. The phone manufacturing giant now holds 61.1% impression share.
    * Nokia and Samsung combined make up 80% of the impressions in Africa.