Africa / Orange launches widest range of exclusive affordable phones with dedicated Facebook functionality in Africa and Europe


Three new phones with deep Facebook integration and dedicated ‘F’ key available in Africa and Europe from Q4 2011 – offering the widest portfolio of affordable phones with deep Facebook functionality launched by an operator to date  Orange is bringing simple, affordable, social phones for under €100 to a broader range of customers in more than 15 countries*

 The new range includes the Alcatel One Touch 908F Android smartphone, one of the most affordable Android smartphones available, exclusive to Orange

Orange will exclusively launch three new affordable phones with deep Facebook integration across Africa and Europe from Q4 2011, creating a swift, simple, cost effective social experience for more of Orange’s customers than ever before. 

With access to the widest range of phones with Facebook built-in under €100, including the new Alcatel One Touch 908F Android smartphone, Orange customers can choose the phone best suited to their needs. Facebook’s social capabilities run through every feature of these phones, from the camera to contacts with the dedicated ‘F’ key allowing instant uploading and interaction. Orange customers can also purchase these handsets with affordable bundles and tariffs that include unlimited Facebook access without extra data charges. 

 “The rise of the smartphone and the explosion of social networks have completely changed how people keep in touch and share content. Until now many consumers across Africa and Europe have not had access to a phone that offers deep Facebook integration at an affordable price,” said Yves Maitre, Senior Vice President of Mobile Multimedia and Devices, Orange. “We feel strongly that it is Orange’s role to enable customers to enjoy a digitally rich, connected life and this and future work with Facebook and Alcatel One Touch will allow us to open up mobile social media access to even more of our customers.”

“Orange and Facebook have a common goal of providing mobile social access to people throughout Europe and Africa,” said Henri Moissinac, Head of Mobile Business at Facebook. “These phones and our ongoing collaboration with Orange will offer an opportunity for people to easily connect and share with their friends on Facebook anytime, anywhere and, for some, experience the mobile web for the first time.”