Zenith Bank, Google introduce new product for SMEs

Mergers, Acquisitions and Financial Results

Zenith Bank (Ghana) Limited in collaboration with Google Ghana has introduced a new product unto the Ghanaian market dubbed Z.com in an effort to give its customers the opportunity to position their businesses to enable them access the global market. Z.com is a business solution opportunity tailored to suit the needs of the Small and Medium Enterprises (SMEs) in Ghana.

In a statement copied to GNA on Friday, the product would afford SMEs the opportunity to globally advertise their businesses thereby increasing top of mind awareness and ultimately their turnover.

Z.com, which is another product innovation from Zenith Bank Ghana, rides along the Bank’s quest to make available flexible business strategies to SMEs in Ghana.

According to Daniel Asiedu Chief Executive Officer of Zenith Bank Ghana, the bank would continue to introduce innovative products and services onto the Ghanaian banking industry.

“This is in line with its vision of being the reference point in the provision of prompt, flawless and innovation products in the Ghanaian industry”, the statement read.

The product would be formally launched at a business fair where key stakeholders, policy makers as well as entrepreneurs in the SMEs sector would be brought together to experience at first hand the benefits of e-commerce.

The official launch of Z.com would take place on Thursday November 24, 2011 at the Accra International Conference Center.

In a related development, Mr. Henry Oroh, a senior management staff from the parent company Zenith Bank Plc has been appointed to complement the bank’s marketing efforts in Ghana.