Econet Finally Launches its Network in Kenya

Telecoms

Econet Wireless Kenya (EWK) finally launched last week after five years of delays caused by legal problems and financial woes.

Econet Wireless International (EWI) recently sold a 49% stake in the company to India's Essar Communications Holdings (ECHL). The companies said that the move would significantly benefit Econet Wireless Kenya (EWK), which is 70% owned by EWI, from a rollout as well as product offering perspective.

The company w launched under the Yu brand, and will initially cover the capital city, Nairobi followed by Mombasa - with nationwide coverage expected by April next year.

Econet Marketing Director Anna Othoro said Yu would not engage in a price war. "We are not going to launch with tariffs that we cannot sustain in the long term as a business," said Othoro.

Figures from the Mobile World database subscriber database reports that Safaricom is the market leader with a market share of 86.6% with Celtel coming in at 13.4%. Telkom Kenya (Orange) has also just started as the third mobile operator.

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