Zain and Safaricom scoop African telecommunication awards
Leading mobile service providers, Zain Kenya and Safaricom Limited, have reason to smile after both emerged winners at the Inaugural AfricaCom Awards in Cape Town.
Both companies scooped two awards each with Zain taking the first position for the Best Marketing campaign of the year. Its 'One Network' was recognised along the company's highly successful ads and simultaneous re-branding exercise in 14 African countries.
This was also cited for the Best Pan-African Initiative Campaign of the Year Award, recognising the world's first borderless mobile network, which now links 16 countries across two continents.
The new corporate identity was launched seamlessly on the eve of 1 August, 2008, in a process that linked 14 African countries in one day, being the first time e ver on the continent.
"The renewed vigour and refreshed brand from Celtel to Zain had been affirmed by our existing and many new customers across the countries after the re-brand" noted Chris Gabriel, CEO Zain Africa.
Safaricom, on the other hand, led the pack yet again with its innovative cash transfer service, Mpesa. It scooped the two awards, namely Rural Services Award and Changing Lives Award.
The inaugural AfricaCom Awards were the highlight of Informa Telecoms & Media convention held at the Cape Town International Convention Centre. The event brought together a total of 3,500 participants from 72 countries and a record 221 operator companies who have been attending the convention previously.