UK-Based Nigerian IT Experts Launch interactive street map of Lagos


A UK-based Nigerian company specialising in GIS applications Ajala has developed an online interactive street finder for Lagos. The website allows users to search for any street in Lagos, in addition to the location of any business by name and address. (Now all they need to do is cut the traffic levels…)

The initiator of the project, Ireti Ajala, who has over 14 years industry experience said, " can show the precise location of over 50,000 businesses in Lagos including banks, ATMs, restaurants, hotels, post offices, Shopping plazas, markets, etc.

Ajalaadded that its database contained over 400,000 routable Lagos digital streets measuring over 5,400km in length equivalent to more than two-third of the earth's equatorial radius or twice the distance from Port-Hacourt to Sokoto.

"Visitors can interactively zoom in/out, re-centre the map, e-mail the map to customers and friends, and click on a business symbol to get localised information about the particular business such as contact phone number, email, address, etc and other details to assist in the purchasing decision," he said.

Ajala said further that businesses with location elements like banks, hotels and restaurants in Europe were all benefiting from increased footfalls and patronage simply because their customers could see where they were located on Google map, MapQuest, Yahoo map and other similar maps

Ajala said " recently unveiled an innovative map-based advertising platform called Mapvertising , which allows companies in Lagos to brand their business locations on an interactive street map using their corporate logos or symbols to improve their brand visibility. Google map made this concept popular and had adapted it for the Nigerian environment.

"Mapvertise is a radical new idea which brands your business location with your corporate logo on an interactive map of Lagos making it very easy for new customers to see where your business is located in Lagos.

He added, "Mapvertising will definitely be useful to companies in Lagos to connect with their customers by showing where they are located. To illustrate marking the location of over 50 Mr Biggs' outlets using its distinct corporate logo on for just N4,500 per location will ensure that over 100,000 visitors to the website can easily see the location of any Mr Biggs' outlet by looking for Mr Biggs' logo on the map"

Some of the companies who have their business locations branded with their logos on include Mr Biggs, Tantalizers, Tastee Fried Chicken, Zenith Bank, First Bank, Intercontinental Bank, Oceanic Bank, UBA, ETB, FCMB, Spring Bank, Skye Bank, GTB, etc