Frommer’s Unlimited Partners with South African Tech Start-up, Tourism Radio, to Provide Local Travel Information in Mobile Audio Guides

Digital Content

Frommer’s Unlimited has teamed up with South African travel technology company, Tourism Radio, in a move that is set to revolutionise the world of mobile travel guides.

Frommer’s has been a trusted source of travel guides for more than 50 years, and its partnership with Tourism Radio will see the company firmly establish itself in the mobile space with the next generation of travel guides. Tourism Radio’s unique mobile technology seamlessly blends Frommer’s travel content with Tourism Radio audio clips, which automatically play as the user enters their location.

The initial partnership launch will see the release of audio and text travel guides to a number of popular travel destinations around the world. This includes comprehensive guides to the top tourist cities of New York, London and Paris. Destination information will include Frommer’s recommended restaurant, attraction, nightlife, shopping and hotel picks, highlighting how to travel smart and experience each city as a local. The guides can be downloaded as standalone applications for Android and iPhone, or accessed through the Tourism Radio travel application, Hummba.

Tourism Radio founder and CEO Mark Allewell says, “We like to think of our partnership with Frommer’s as serendipity on steroids. Travellers will now be able to easily access an unprecedented amount of quality travel information, directly from their mobile phones. We’re also delighted to partner with one of the world’s oldest and most respected travel companies, and we look forward to producing guides that cater for every traveller’s needs.”

"Offering Frommer's travel information through Tourism Radio's intelligent mobile audio guides is an exciting new way for travelers to access our expert travel advice at the right time in the right place, said Craig Schickler, Director of E-Business Development, Frommer’s Unlimited. We are happy to be working with Tourism Radio and together helping shape memorable experiences for travelers around the globe."

From launch until the 1st of May, the audio travel guides from across the globe will be free for download, after which, they will range in price from US$0.99 to US$4.99, depending on the amount of travel content they contain. A selection of free, lite guides, to several popular destinations around the world, will also be available for download. These give travellers the opportunity to sample the content before committing to the purchase of a full guide.