Kenyans online angry over use of the word ‘primitive’ in Korean Air web ad
A notice on Korean Air’s website announcing the start of non-stop flights from Korea to Kenya sparked a flurry of angry Tweets and Facebook postings Monday over the description of Kenyans as indigenous people full of “primitive energy.”
Muthui Kariuki, who is handling public relations for Korean Air in Kenya, said that the notice had been removed from the website and that the word “primitive” was a result of a mistake in translation from Korean to English.
Kariuki said the airline, which is supposed to launch the thrice-weekly flights this Thursday, will post an apology.
Kenyans expressed their anger on social media.
“An insult to a nation. Kenya doesn’t have primitive people,” posted a Twitter user who identified himself as George Njoro.
Others however felt that the mistake in the notice was an intentional marketing gimmick.
“Now everybody knows Korea Air is coming to Kenya. Nice marketing strategy,” tweeted another person using the Twitter handle of Komboste.
Kenya is a regional hub where passengers can connect to flights to other countries in the region and in Africa.