Vodacom SA and Primedia launch a social game on radio

Digital Content

South Africa-based mobile network operator Vodacom has announced it has teamed up with Primedia Broadcasting to bring 94.7 Highveld Stereo and 94.5 KFM to listeners the ultimate integrated virtual and social media game called Gotcha!

The game will engage listeners to start a search for a virtual wallet. Users will be required to download an application that they would use to track the virtual wallet. The player who locates the virtual wallet can exchange it for cash.

“The name of the game is to be as creative as possible in evading other players and hanging on to the wallet for as long as possible. 94.7 Highveld Stereo and 94.5 KFM presenters will keep listeners up to date over the air waves, thus interacting with players on a real-time basis,” Vodacom stated.

Vodacom's executive marketing manager Enzo Scarcella said that the launch of this competition underlined the fact that smartphone adoption in the country was on the increase.

There are almost five million smartphones on Vodacom's SA network alone, growing at more than 40 percent annually, he said.

“Gotcha! SA is a great test case to see whether South Africa has passed the tipping point in terms of smartphone adoption whereby brands fundamentally change their behaviour from broadcasting to consumers to truly interacting with them on a 1:1 basis,” Enzo said.

The game is available for download for Android, BlackBerry or Apple smartphone and is available for download on Vodacom’s app store. * OneCrier Connects You To Events Happening Near You Via Mobile SMS

A new startup called, OneCrier wants to connect you to the events you are most interested in attending via SMS on your mobile device.

The service launched by technology entrepreneur, Ademola Morebise is currently available to users in the Federal University of Technology, Akure (FUTA) and uses your mobile number to update you with SMS alerts about the events you are interested in.

Events such as religious activities, seminars, parties, concerts, sports or tech-based could be chosen to receive alerts. OneCrier claims to be smart as it only alerts you if you are close to the event venue or indicated interest in such type of events.

Since I’m not based in FUTA, it made no sense to sign up for the service to give it a test, but hopefully, we can get someone based there to provide a review of the service soon.

The service is Morebise’s latest product coming out of his tech company, Omnific Labs launched last August.

After building a social media aggregation site called RiRanWo! and launching a growing communication tool called Gistcaster, Morebise’s passion now lies in creating things, useful tools that will add value to people around him and impact on the world’s technology scene.