Kenyan company rolls out social media monitoring tool ahead of elections

Digital Content

Kenya-based new media company African Laughter has launched a social media monitoring phone app to help politicians monitor their reputations online.

Named Track-All, the app delivers “every media and social media mention on any subject as real-time alerts to phones”.

The app was developed in eight months at a cost approaching KSh5 million. It analyses mentions on social networking platforms including Facebook and Twitter for ‘sentiment’, alerting users to positive or negative posts. It can also show social media users who comment most on a post and the top keywords.