MTN Uganda claims largest Facebook following
MTN Uganda has embraced social media to reach its customers, saying its Facebook page now attracts more than 50,000 people. The mobile operator in 2011 took a new focus on social media by opening official pages on Facebook, Twitter and YouTube with the intention of developing critical mass and loyalty from a specific segment of the market.
A large majority of the followers of social media are young people, who comprise more than 60 percent of Uganda's population. MTN Uganda currently has the largest community network on Facebook in Uganda with over 50,000 followers, plus 4,200 followers on Twitter.