Nigeria: Apple Establishes Presence in Nigerian ICT Market


Apple has announced a new plan to make its products officially available in Nigeria through its official Apple channels. This is the first time the company will make such move in the Nigerian market.

The growing importance of the Nigerian market and the need to give Nigerian buyers a new level of customer experience and full product guarantee may have attracted Apple's new move to the Nigerian market.

The outlets will ensure products available through official channel partners in the country.

The new Apple Authorised Resellers include iConnect at the Palms, Lekki in Lagos; Superior Equipment - The Orchard at the Civic Centre in Lagos; Cross Energy, Flag Place in Abuja; and iMEED Store, Rivers House, Central Business Area of Abuja.

Core Group Africa, the Value Added Distributor (VAO) for Apple, officially launched the iPad in Nigeria recently, as part of a global roll out.

Executive Director for Apple Core Group Africa, Rutger-Jan Van Spaandonk, said "Nigerians can now to purchase with confidence knowing that their Apple iPad has been bought through the official distribution channels. We want customers to have the best Apple experience possible and be able to take advantage of the benefits of purchasing their iPad from an Apple Authorised Resellers. It is in the best interest of Nigerian consumers to buy from the official distribution channel so that they can take advantage also of the 2 year warranty." The warranty is a shield that protects official buyers and gives them peace of mind.