Ghana: MTN Ghana Connects Subscribers to Deutsche Welle Radio
Above: Members of the Deutsche Welle team present at Discop 2014.
MTN Ghana subscribers can now learn while on the go with Deutsche Welle's Learning by Ear. The innovative program is now on the MTN Radio (mRadio) platform and available for just 1 Pesewa per minute by dialing 1303.
MTN Ghana has teamed up with Deutsche Welle (DW) to provide its subscribers an easy way to learn about the most important topics shaping Africa today. DW's series 'Learning by Ear' is now available on-demand for MTN subscribers through the MTN Radio (mRadio) platform - giving MTN customers a new means of accessing news, analysis and education.
MTN Ghana customers can access individual episodes from 'Learning by Ear' by dialing 1303 from their mobile phone and following the instructions. The audio content is available at a set price of 1 Ghana pesewa per minute.
Along with this innovative series, customers can also tune in to the political radio program Africa Link on their mobiles. It is one of DW's latest high-lights for the region and will also be included in the mRadio lineup.
'Learning by Ear' programming is targeted to teenagers and young adults and provides information on important topics like HIV, human rights, democracy and the environment with an exciting mix of stories and features. 'Learning by Ear' is broadcasted as part of the program lineup for Africa in English and Hausa, and is being rebroadcast by more than 25 partner stations in Ghana
MTN launched the MTN Radio Service (mRadio) in September 2011. The service allows customers to enjoy a wide range of audio content including music, joke and educational materials on their phones. The service is available on MTN Short Code 1303 and costs 1Gp (USD 0.005) per minute for subscribers. mRadio currently has over 500 000 subscribers.
Deutsche Welle is Germany's international broadcaster. With DW-TV, DW-RADIO and DW-WORLD.DE, it produces news, background information and cultural highlights worldwide, while creating a platform for intercultural dialogue. MTN Ghana is the largest mobile provider in the country with more than 11 million customers.