iBurst wants South Africa to ditch dial-up

Internet

Broadband service provider iBurst is offering a R200 credit to new subscribers who sign up for a 24-month ADSL, HSDPA or iBurst Wireless contract with the company, provided they trade in their old dial-up modems.

Contract costs start at R69 per month, including a new modem. iBurst will collect the old dial-up modem from customers at no additional cost, when delivering their new modem.

This promotion aims to convince some of the 1.2 million dial-up subscribers in South Africa to convert to broadband. It also aims to drive awareness of the affordability, benefits and features of broadband Internet services to those who have yet to move away from dial-up connectivity.

Says Thami Mtshali, iBurst CEO: "South Africa still has a surprisingly large population of dial-up users, despite the fact that cellular, wireless and fixed-line broadband services are readily available in many parts of the country.

"Reasons that these dial-up users have yet to move across to broadband include fears about the costs of broadband, technophobia in the face of the many broadband choices in the market, and a lack of understanding around the benefits of broadband. Many are also not aware that there are broadband services available in their areas."

Dial-up users can rest assured that broadband technology is as simple to use as dial-up, but with a range of added benefits such as lower total costs, enhanced speed and performance, always-on connectivity, no per-minute charges and better support for bandwidth-intensive applications such as emails with large attachments, photo downloads and video streaming, adds Mtshali.

He points out that for a user processing 1GB of data in a month, broadband services offer total cost-savings of between 65 percent and 87 percent over dial-up. To illustrate, a dial-up user would spend more than 40 hours and R1,781 to download 1GB of data.

IOL Technology