utd. by content taps into the African film market with new partnership
Newly launched utd. by content today announced its further global expansion through a recent deal with WB Cape Media*, a company spearheading the secure distribution of digital media throughout Africa.
The two companies have already worked together on tent-pole films for Warner Bros. and other Hollywood majors across cinemas in South Africa. This deal paves the way for ongoing high profile titles to be serviced and delivered directly in territory for many years to come.
Under the terms of the deal, utd. by content will leverage its relationships with major content owners and film distributors to offer local digital cinema distribution and related services for South Africa and the rest of the African continent.
WB Cape Media will deliver the service in territory and work with the local distributors and/or regional studio offices to prepare titles efficiently for it’s theatrical release. The company is the first of its kind in this market managing this type of workflow.
The deal helps to further streamline the distribution chain for cinemas in South Africa, and is in line with utd. by content’s strategy of working with experienced, local “on the ground” partners to expand in key markets.