Zim internet use increases from 4% to 22% of survey sample


The latest Zimbabwe All Media and Products Survey results show that urban internet use is growing fast, with 42% of people now having access, up from 34% a year ago.  Zimbabwe-wide, total internet access increased by 4% to 22%.

According to the survey, the most common vehicle is smart-phones, 16% nationally and 32% in towns. It also said Facebook was the most popular website, visited by 15% of Zimbabweans and 31% of city dwellers, followed by Google (10%) and Yahoo (4%).

At least 85% of Zimbabweans now have cellphones and rural access has increased to 80%, from 66% in the same quarter in 2012.

The research was carried out by Research Bureau International on behalf of the Zimbabwe Advertising Research Foundation. The results are part of a wider report newspaper readership, television viewership, radio listenership and Internet accessibility.