Etisalat Group Offers Low-Cost Access to Social Media and Email via USSD to Emerging Markets

Digital Content

Millions of mobile users owning basic mobile phones across Africa and Asia are now able to join the online community using a new low-cost USSD messaging service from Etisalat. This will provide access to email, social networking and messaging services, to basic mobile devices and feature phones at very affordable prices.

 This follows an agreement between the Etisalat Group, the leading operator in the Middle-East, Africa and Asia, and Mahindra Comviva, the global leader in providing mobile financial and value added solutions, which was signed at Mobile World Congress in Barcelona.

 The partnership provides Etisalat’s 139 million subscribers across Middle East, Africa and Asia with consumer email, instant messaging, social networking, phone book backup services as well as popular news/web feeds and other relevant applications over their mobile phone. They can do this either through downloading an application or via USSD, SMS or MMS messages which eliminates the users' dependence on smartphones. This effectively provides access to contemporary web services to every mobile handset.

 The platform will be deployed in a single location within the UAE, while the services will be made available to all the 15 affiliates of Etisalat. The first Etisalat market to deploy the new messaging solution is Etisalat Nigeria, whose 15 million subscribers will soon be able to enjoy the benefit of advanced communications on any handset.