Safaricom Launches Phone Book Back-Up Service

Digital Content

Kenya's Safaricom has launched a back-up service for phonebook contacts in customers handsets. The service is being provided by Gemalto.

Gemalto's LinqUs Cloud Backup combines both SIM and handset phonebook backup systems. Protection of the entire phonebook is just a single click process and restoration of contacts is equally straightforward.

Gemalto's also claims that subscribers using the service are staying on average an extra nine months with the same operator before considering churning.

"This mass market service fits perfectly with our strategy to offer complete peace of mind to all of our customers' needs," commented Thibaud Rerolle, Technical Director at Safaricom.