Kenya: Nokia Starts Mobile Life Improvement Service
Nokia has launched a mobile life improvement service in Kenya as the firm aims to facilitate learning and help bridge information gaps through richly formatted messages without the need for a data plan.
Dubbed Nokia Life, the service is available free of charge for an initial 30-day trial period, with the option to subscribe monthly for as little as Sh2 per day on Safaricom and Airtel, in both English and Swahili. General Manager for Nokia East Africa Bruce Howe said: "Nokia Life is an important part of our strategy to connect the next billion. Kenya, like many emerging markets, has numerous social needs. Traditional channels don't always provide the solution, but the enormous uptake of mobile phones creates an opportunity for locally relevant information to be disseminated via mobile," he explained.