Nigeria: Main One Rebrands, Addresses Broadband Initiatives


Main One Cable Company has rebranded itself as Main One. The rebranding marks the conclusion of the company's evolution from a submarine cable company to a full-fledged communications services provider, poised to play a greater role in providing a wide bouquet of data centre and connectivity services across Africa.

With its repositioning, Main One is asserting its increased capability not only to provide wholesale capacity, and to offer a wider range of products and services to cater for the needs of its customers but also to stake its claim on its share of the sub-Saharan telecommunications market which is billed by analysts to grow at a 10 per cent annual compounded rate to a size of $69 billion by 2016, the company said.

"Within three years of operation, the company established a reputation as a preferred provider of wholesale capacity and Internet services to Service Providers and Enterprises in the region. In addition, the company has extended its reach of services both organically and through partnerships within Nigeria and Ghana into the neighbouring West African countries of Togo, Benin, and Burkina Faso. In addition, the company recently established an office to service Francophone West Africa in Abidjan, Ivory Coast.'

At the launch of its new corporate identity at the International Telecoms Week 2013 in Chicago, Main One's Chief Executive Officer, Funke Opeke, explained that the rebrand was carried out to better reflect the company's focus and direction. "Main One has been at the forefront of driving broadband penetration across West Africa since our inception. In order to achieve our vision of improving access to broadband services across the sub region, we have taken decisive action to continue to invest in our terrestrial network in multiple countries. We have increased our product and service offerings beyond basic connectivity, and formed strategic partnerships with various operators to enhance our portfolio of services," she said.

"Our customers stand to benefit from our increasing portfolio of services that will enable businesses in West Africa to participate meaningfully in the global digital economy," Opeke said.

Main One products and services include a Metro Ethernet network offering with over 200 kilometres of fibre optic access within business districts in Lagos, a brand new 2.5MW, 600 Rack Data centre currently under construction and ready for completion by 2014, and partnerships and new points of presence to serve major cities of Abuja and Port Harcourt.