IMImobile and Content Connect Africa sign pan-African strategic content partnership agreement

Digital Content

IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators, enterprises and media companies, announced a strategic partnership with Content Connect Africa (CCA) to provide premium local independent music and video content across Africa.

CCA has a substantial catalogue of African music content in Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast and Kenya. It also holds the rights to exclusive video content featuring a host of popular African artists, including DJ Cleo and Will of Steel (South Africa), Flavour (Nigeria) and Cabo Snoop (Angola)

The partnership with CCA will allow IMImobile to offer a wide selection of exclusive content such as full tracks, ringback tones, real tones, animation, images and videos to its mobile operator clients.The content will be integrated into IMImobile’s award-winning DaVinci Evolved Service Platform (ESP) to guarantee multi-channel delivery and superior customer experience across Africa.