Cellfind partners with mapIT to expand into new markets

Digital Content

South Africa’s foremost location-based mobile and wireless application service provider, Cellfind, has formed a strategic alliance with mapIT, leading international digital mapping partner throughout Sub-Saharan Africa. The alliance will enable Cellfind to extend its services and expand into new markets in Sub-Saharan Africa.

The venture will involve Cellfind using mapIT’s GIS (Geographic Information System) platform in order to extend its range of services to new customers.

"We will be using mapIT’s infrastructure in order to get to the end user," explains Quentin Joubert, product manager of Cellfind. He explains further that the partnership with mapIT will also enable Cellfind to vastly improve its location based application with feature rich capabilities to increase the value to the customer and proposition to the Mobile Network Operator (MNO). "We are also delighted to announce that mapIT will be the preferred GIS supplier for the Cellfind LBS (Location Based Services) hosting solution for Africa."

"The MNO will be able to remotely access our data centres and provide LBS rich services to their clients. This is a significant technological development for Africa as many operators do not have their own CAPEX/OPEX LBS infrastructure or budget to invest to be able to tap into the Africa LBS market promise. Much of the market is also prepaid," says Joubert.

mapIT will be using its deCarta technology platform which is widely recognised as the leading independent enabler of location based services for mobile network operators, mobile device OEMs and local media companies.