Rancard picks Squires tech for mobile voice app service

Digital Content

Ghanaian company Rancard has deployed a voice application service for mobile users, using media gateways supplied by Squire Technologies. It uses the Rancard Mobility Content Server (RMCS) and Rendezvous technologies to boost revenues by delivering targeted content from global and regional media players to mobile subscribers, based on their interests and social graph. Rancard's service has previously been in the news as it received financing from Adlevo and Intel Capital.

Rancard operates the rancardmobility.com service delivery platform across Africa, the Middle East and parts of Europe where mobile phones provide the main source of information because of the scarcity of fixed lines and other infrastructure. The Rancard voice content platform connects with the SS7 networks of telecom operators to supply their mobile users' new services over the voice channel.