Mahindra Comviva Partners with Gondwana-City Productions for Mobile Content
Mahindra Comviva has announced that it has partnered with Gondwana-City Productions (GCP), one of the leading content aggregators in Africa. This tie-up with GCP will further strengthen Mahindra Comviva’s digital content portfolio, across video, voice and text, in the continent.
With this partnership, GCP will provide the most popular content from Francophone artists like Mamane, Digbeu Cravate, Adama Dahico, Yodé & Siro and many more local artists.
With over 250,000 tracks on board and over 140 Content Providers, Mahindra Comviva is one of the largest Content aggregator in Africa, Middle East and Asia. In Africa alone, the company has collaborated with over 70 content partners including local and international content providers/copyright bodies/ local artists and production houses in the region.
Speaking on the partnership, Atul Madan, Head of Digital Services, Mahindra Comviva said, “We are excited about this partnership as Gondwana-City Productions works closely with a number of both local and international artists to source an extensive selection of digital music and infotainment content that cater to the diverse tastes of consumer’s in Francophone region.”
“The combination of partnering with GCP together with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa,” further added Atul.
Commenting on the partnership, Catherine, Co-founder, Gondwana-City Productions said, “We bring a diverse range of content from Francophone region that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets. Mahindra Comviva has a proven expertise of deploying and managing operator’s complete music and infotainment services portfolio across different geographies and we are very happy to be a part of Mahindra Comviva’s success story in Africa.”