Sierra Leone: Africell Signs Agreement With America's Isend Mobile

Money Transfer

Africell Sierra Leone and Gambia have signed an agreement with a leading U.S. electronic payment service expert,iSend to enable family members overseas to support other family members in Sierra Leone or The Gambia by topping up their phones with airtime.

The agreement provides a unique opportunity for consumers in the United States, Canada, United Kingdom, Europe and the Middle East to visit more than 150,000 iSend retailers and purchase mobile airtime for family members and friends who are among those subscribers.

"iSend's direct arrangement with Africell marks our continuing efforts to partner with dominant carriers worldwide to offer our customers maximum convenience," said Dan Lambert, iSend's Vice President of Carrier Relations. "We look forward to working with Africell Gambia and Africell Sierra Leone to create attractive offers for their esteemed subscribers".

On his part, Commercial Director of Africell Sierra Leone, ZeinAnnous, stated that the company has achieved approximately 60 percent market share in their respective countries as a result of their provision of outstanding services and convenience for customers.

"Our partnership with iSend expands that convenience by making it easy for our customers' prepaid mobile phones to be topped-up by their loved ones abroad and keeping them ready for communications at any time," he said.

He urged those wanting to top-up the cell phones of subscribers to Africell Gambia and Africell Sierra Leone to make use of the service for free, including free call time at