Alcatel-Lucent appoints new MEA channel marketing head

Alcatel-Lucent has expanded its enterprise channel support team with the appointment of Manish Punjabi as its new channel marketing manager for the Middle East and Africa (MEA) region. Based at the vendor's regional office in Dubai, Punjabi will focus on helping Alcatel-Lucent's enterprise partners to transition from using one-off marketing tactics to multi-touch programmes that make use of PR, social media and digital marketing.