Made-in-Nigeria phones to be launched in November, PAPDAN says


Plans have reached advanced stage to introduce two new made-in-Nigeria mobile phone brands into the nation’s highly competitive telephony market later this year, the Phone and Allied Products Dealers’ Association (PAPDAN) has disclosed.

Godfrey Iyke Nwosu, president of PAPDAN, who disclosed the plan, said that the Made-in-Nigeria phone brands is the outcome of a joint venture among 20 Nigerian investors who have pooled resources to introduce devices that will cater to local market needs.

The two new phone brands will be called iQ and MaxTel said Nwosu, who made this disclosure at the inaugural edition of the monthly Technopreneurship Breakfast Meeting hosted by TechnologyTimes for business leaders and SMBs in Lagos.

Nwosu noted that PAPDAN has identified a growing appetite for cutting-edge technologies among telecoms consumers, adding that the two Nigerian brands will cater to three market segments, namely: feature, medium and smart phone segments. This, he added would offer more choice to consumers.

The PAPDAN President, a group representing the interest of phone dealers in Ikeja Computer Village, the nation’s largest market cluster for technology products, said that its membership today counts over 3,000 businesses.

Members of PAPDAN occupy a crucial place in the retail end of the tech market, as they sell in excess of two million units of phones and allied devices monthly into Nigeria and several economies across West Africa, Nwosu said.

The Nigerian telecommunications industry is a booming market for diverse handsets and devices range catering for mobile phone users numbering as the industry grew into 120,362,218 active lines as at July 2013, according to the Nigerian Communications Commission (NCC), the industry regulator.

The PAPDAN President also told attendees at the event that included major business leaders, CEOs of businesses in Ikeja Computer Village, key market association including the leadership of Computers and Allied Products Dealers Association (CAPDAN), PAPDAN, NACET, among others that the planned introduction of the new phones will provide home-grown solutions for the Nigerian technology market.

Earlier in a thought leadership keynote presentation, Tomi Davies, acclaimed futurist and CEO of Technovision, urged the market leaders to be mindful of the fast pace of technology and its impact on their businesses.

According to him, more than 60 percent of their customers today form part of the 60 percent of the population who fall below the age bracket of 24, which is one of the key trends driving the evolving technology industry, will define the choice that these new consumers will make and their businesses must continuously adapt to these changes.