#MeetSouthAfrica through Instagram

Digital Content

Johannesburg - South African Tourism has launched its #MeetSouthAfrica campaign on Instagram, aiming to share the experience of our country through the eyes of all local South Africans. Everyday people will curate a canvas of images that showcase why our country is so unique.

Instagram has shown dramatic growth rates as one of the top-rated mobile apps for photo sharing with over 1 million users in South Africa alone since its launch in 2010 and 150 million active monthly users.

Over 55-million photos are shared instantly and simply on a daily basis. South Africa has also been featured on more than one occasion on Instagram's brand blog as a country that has users with a large following.