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Mahindra Comviva, the global leader in providing mobile VAS and financial solutions, has announced the appointment of Patrick Allainguillaume as the new Global Market Unit Head and part of the management team. The appointment is announced at a strategic time when Mahindra Comviva is aggressively focusing on extending its footprint in Europe and Americas.

Patrick will be responsible for the laying out and implementing the global sales strategy for the company. Ambar Sur, who was earlier heading the Global Market Unit, moves to a new role in innovation and strategic business.